The four P’s-product, price, place, and promotion constitute the marketing mix that we must consider to create a marketing strategy They’re interdependent & must be aligned for success.

Fishing involves not only casting your plan or net right with good footing, but crafting it in a way that’s attractive by easily spreading the value widely, clearly, and briefly.

Marketers refer to positioning as the third step in the process of segmentation, targeting, & positioning (STP). The goal is tailor efforts to audiences & thus maximize sales. 

Once we have an offer, we must identify the types of consumers who may want it, choose which segment to focus on, and lead the consumers in that segment to GO all-in.

It’s important to have skills (a fishing pole, tackle box, and net) of where to get your products (bait and fish), how to keep them fresh or new, and how to make them attractive.

A group of consumers who are likely to have or show interest in an offering if only they knew you existed. They’re able and willing to purchase generating a demand to be served.